Mums Community Dubai: Why Facebook Groups and WhatsApp Drive Real Decisions
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If you’re a brand trying to reach parents in the GCC, there’s one thing to understand early: The decision-making journey here does not mirror Western markets. In cities like London or New York, a mum might begin with a Google search, read reviews, compare options, and perhaps watch a recommendation video before making a decision. In Dubai, Abu Dhabi, or Riyadh, that process often looks very different.
