From launch PR and influencer seeding to community events and performance media – every service is designed to connect your brand with the families that matter to your business.
PUBLIC RELATIONS
Media coverage that builds credibility
We build and protect the reputation of family brands through earned media – UK and GCC press features, product placements, media interviews and brand storytelling that positions your brand at the forefront of the parenting conversation.
Press coverage in UK & GCC parenting, lifestyle and family titles
Journalist and editor relationship management
Product placement and media send-outs
Founder and spokesperson media interviews
Brand positioning and messaging strategy
Launch PR campaigns from concept to coverage
SOCIAL MEDIA & iNFLUENCERS
Creator campaigns that drive authentic reach
We manage influencer seeding, content strategy and creator relationships for family-focused audiences – combining macro reach with the micro-community trust that actually converts parents.
Influencer identification, briefing and campaign management
Social media strategy and content planning
Community group activations (Facebook groups and Whatsapp)
Social media account management
UGC and creator content production
Performance reporting and optimisation
EVENTS & EXPERIENTIAL
In-person moments that build trust faster
From press launch events to consumer community activations – we create the in-person experiences that convert family audiences in ways digital alone cannot. Mall activations, mum-focused events and brand launches across the UAE and UK.
Media and influencer launch events
Consumer community activations
School fairs and family-focused retail events
Mall activations and pop-up experiences
Full event production and logistics management
Post-event PR and content amplification
COMMUNITY INITIATIVES
Reach 200K+ mums who actually buy
We hold direct access to the most engaged UAE mum communities — including Real Mums of Dubai (90% engagement), That Dubai Girl (40K), That Saudi Girl (50K) and more. These groups don’t just reach parents; they influence purchasing decisions at the point of trust.
Competitions and giveaway activations
Community event partnerships
Exclusive member offers and affiliate campaigns
Trackable affiliate codes for performance measurement
Long-term community partnership programmes
Owned platform access: That Dubai Girl, That Saudi Girl, Raemini
CONTENT CREATION
Content built for family audiences
Video, photography, CGI, set design and editorial content – from campaign creative to social assets. We conceptualise and produce content that resonates with parents, built for the platforms where family decisions are made.
Campaign photography and video production
CGI and animation for editorial campaigns
Set design and art direction
Social media content and templates
Creative concepting and brand storytelling
Localised content for GCC cultural moments (Ramadan, Eid)
DIGITAL & PERFORMANCE
Measurable growth through digital channels
Paid social, performance media, OOH, website creation and digital strategy – all aligned to the family brand customer journey. We make digital investment work harder with integrated campaigns built around audience insight.
Creator campaigns that drive authentic reach
We manage influencer seeding, content strategy and creator relationships for family-focused audiences – combining macro reach with the micro-community trust that actually converts parents.